Craft Victoria

website and graphic language

Crowd Productions in association with Art Thieves Design developed a suite of logos to represent Craft Victoria, a state wide peak body promoting the crafts. The emphasis of our design was on the diversity of craft making and the significance of the techniques evolving within craft. However we saw the way forward for craft as embracing a intellectual and cultural position as well technical ones. We tried to communicate this idea in our graphic design for Craft Victoria. Our web-site design synthesised a number of our logotype and graphic design strategies into a more generalised electronic document.